Paper debuts Session-based ad buys

Article Abstract:

New York Times Co.'s Internet division New York Times Digital launched a new online advertising model recently which moves the basic ad-buy measure from impression to session. This model called Surround Sessions allows sequential ads from an individual advertiser to follow a user through his session on www.nytimes.com.

Strategy & planning, New York Times Digital

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USOC Web Sweepstakes Aims to Bolster Database

Article Abstract:

Wynnewood, Penn.-based RealTime Media Inc. has designed a Web site for the U.S. Olympic Committee. The online site, which offers users an opportunity to participate in a sweepstakes contest, is part of the USOC's plan to expand its database.

All Other Amusement and Recreation Industries, Amateur Sports, RealTime Media Inc.

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Audio book club taps Dotomi for online work

Article Abstract:

Audio Book Club Inc. would use Dotomi Direct Messaging to deliver permission-based messages through banner advertisements to its membership. The technology would allow the club to send personal messages to its members making several offers.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Contracts & orders let, Online services, Contracts, Mail-order industry, Mail order business, Contract agreement, Cable television/data services, Retail mail order management software, Audio Book Club Inc. (Boca Raton, Florida)

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