Personalization provides the foundation for profits

Article Abstract:

Marshall Field was one of the wealthiest and most successful businessmen of his time. According to him a well-written, personalized letter is one of the most powerful tool that can serve as a proxy for a face-to-face or personal conversation.

Radiotelephone communications, Usage, Evaluation, Beliefs, opinions and attitudes, Performances, Personal communications services, Business success, Letters, Letters (Correspondence), Field, Marshall

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Are program mailings for you?

Article Abstract:

The concept of program mail marketing and the process of designing and implementing this concept in direct marketing are discussed.

Forecasts, trends, outlooks, Direct Marketing, Advertising, Direct Marketing Services, Direct Mail Advertising, Direct Mail Advertising Svcs, Other Direct Selling Establishments, Direct Mail Marketing, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Marketing industry, Direct-mail advertising, Industry forecasts

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Two tales of customer service

Article Abstract:

Importance of effective customer relationship for businesses is discussed.

Marketing procedures, Venture Analysis, Personal narratives, Business enterprises, Chief executive officers, Customer relationship management, Customer relations

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