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Construction and materials industries

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Pet supplier lures customers with two books instead of one

Article Abstract:

That Pet Place and That Fish Place have replaced Pet Book for a Lancaster, PA-based cataloger who is benefiting from the recent decision to divide its customer base, and target pet and fish enthusiasts with separate books.

Author: Kalinoski, Glenn J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Pennsylvania, All Other Miscellaneous Manufacturing, Manufacturing industries, not elsewhere classified, Pet Supplies

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Sturbridge tightens circulation, hones its targeting

Article Abstract:

Sturbridge Yankee Workshop's holiday catalog circulation this year was thwarted by a weak economy and postage increases.

Author: Kalinoski, Glenn J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Sturbridge Yankee Workshop

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Subjects list: United States, Directories
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