P3M entices big response for clients

Article Abstract:

P3M, a Los Gatos, CA-based provider of e-marketing services, has developed a program that aims to increase the response rate from clients' direct marketing campaigns. The program, called Entice, combines traditional direct mail with Internet marketing to attract a customer to the Web site of P3M's client. One client that generated a 49% response from its advertising campaign through the use of Entice is Remedy Corp, a provider of IT software solutions.

Services information, Direct Mail Advertising, Direct Marketing Services, P3M

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Prime Response to launch real-time campaign tracking product

Article Abstract:

Prime Response Inc has developed a Web- based product that will enable marketers to track their campaigns in real time. Called Marketing Mission Control, the product will be available to the company's customers in the fourth quarter of 2000. The portal technology is designed to provide marketers with the ability to view ongoing campaign feedback across ntegrated marketing channels which include online, traditional and wireless.

Product information, Prime Response Inc.

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Kodak, Kmart introduce online photo service

Article Abstract:

Eastman Kodak Co has launches a con-branded online picture service with Kmart Cor['s Bluelight.com In may 2001. The Kodak Picture Center Online allows consumers to get digital prints from their rolls of films without having to change the way they take pictures. The service is touted as an alternative to double prints and an easier way for consumers to share their pictures.

On-Line Information Services, Product introduction, Videotex & Teletext Svcs NEC, Internet services, Online information services, Eastman Kodak Co.

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