Promo aims to put fizz into new-boat sales

Article Abstract:

A three-phase promotion sponsored by Dr. Pepper/Seven-Up Co. (DP7) aims to promote boating before a mass audience of consumers. There are over 20 boating companies, including Waukegan, IL-based Outboard Marine Corp. (OMC) and Old Town Canoes in Old Town, ME, that have signed on to supply product for the promotion. The promotion includes a sweepstakes through more than 930 local supermarkets and major grocery store chains as well as a National Marine Manufacturers Association-operated giveaway during its winter boat shows. Under a national Under-the-Bottlecap program, drinkers of Dr. Pepper and Diet Dr. Pepper can instantly win either a Javelin fishing boat package from OMC, a canoe or kayak from Old Town.

Comment:

A 3-phase promotion sponsored by Dr. Pepper/Seven-Up aims to promote boating before a mass audience of consumers

Marketing procedures, Boat Building, Boat Building & Repair, Article

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Yamaha's 15th year proves its best yet

Article Abstract:

Yamaha Marine Group has emerged as the US' third-largest outboard maker with a 15% share of the market. It has also managed to avoid the problems encountered by Brunswick Corp and Outboard Marine Corp despite acquire four powerboat builders. It also has to deal with an OEM network of 75 boatbuilders that package its outboard motors with their watercraft. Yamaha Marine Pres Phil Dyskow said 1998 is his company's best ever yet since it entered the US market in 1973. Vice Pres Jack Malone said Yamaha may one day overtake Outboard Marine as the second-largest outboard maker in the US.

Other Engine Equipment Manufacturing, Outboard Motors, Yamaha Marine Group Co.

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Slump has dealers scrambling to make sales

Article Abstract:

A focus on decreasing sales in retail trade except increasing marine product market is presented.

Forecasts, trends, outlooks, Retail Trade, Retail industry, Market share, Company market share, Fishery products, Industry forecasts

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