Publishing co-op movement growing

Article Abstract:

Acxiom/Direct Media of Greenwich, CT, is in the midst of setting up a publishing cooperative because it was inspired by the effectiveness of cooperative catalog databases. The cooperative will be developing new database product which will battle products created by Experian Direct Tech and Abacus Direct in the market, indicated Acxiom's SmartBase product leader John Carter. DirecTech vice president of information services Chris Lynde noted that cooperative database industry players ought to have the leeway to work in as many environments as they can operate. Lynde stressed that performance is the key to determining survival.

Software Publishers, Organizational history, Database Mgmt Software Pkgs (Micro), DBMS software, Abacus Direct, Experian Direct Tech, Acxiom/Direct Media, SmartBase

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Spanish title drives bank prospecting

Article Abstract:

Citibank and Bank of America are separately running a Spanish-language personal finance magazine to prospect and cross-sell to Hispanics in their market territories. New York-based Citibank is disseminating Avances, a quarterly produced by McMurry Publishing of Phoenix, AZ, to 265,000 Hispanic households. Avances is reportedly the only personal finance magazine written exclusively in Spanish. San Francisco, CA-based Bank of America, meanwhile, sent out its first 50,000 issues in June 1998 and plans to launch a personal finance quarterly called Clout, to 30,000 African-American households in fall 1998.

Marketing procedures, Campaign Launched, Print Media, Citibank N.A. (New York, New York), Bank of America National Trust and Savings Association

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Chase building data warehouse

Article Abstract:

Chase Manhattan Bank is consolidating the databases of its various retail divisions to create a deeper propriety data warehouse and boost its customer retention and prospecting. The data warehouse functions as focal point where information from different databases of deposit, credit card, auto loan, and other account holders and transactional data are gathered, analyzed and disseminated across the bank's network. The consolidation of the databases will allow Chase Manhattan to boost customer retention by helping it target the right people at the right time.

Facilities & equipment, Chase Manhattan Bank N.A. (New York, New York)

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