Shop at Home exceeds projections for network, Web

Article Abstract:

Shop At Home Inc has reported that its new Web site, www.collectibles.com, generated $450,000 in sales in Dec 1999, sharply up from less than $50,000 in Dec 1998. The company changed the name of the site from shopathomeonline.com and launched a rebranding campaign to lure collectors. Shop At Home said that it will also cross-promote products outside of the collectibles area.

Sales, profits & dividends, Video Retailing Service, All Other Information Services, Home shopping, Shop at Home

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Nike ads set sales soaring, not CBS

Article Abstract:

Nike's television World Wide Web teaser advertisement for its Air Cross Trainer II has increased the Web sales of the shoe even as CBS remained the lone network not to allow the ad to end with the phrase `continued at whatever.nike.com.' The spot offers six endings for consumers who visit the Web site and also links visitors to Nike's official Web site. CBS' refusal to air the phrase is because of its perception of the message of the ad which implicitly tells televiewers to turn off their television.

Other Footwear Manufacturing, Advertising, Athletic Footwear ex Canvas, Nike Inc., Athletic shoes

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ReplayTV, Universal partner on interactive advertising

Article Abstract:

Mountain View, CA-based ReplayTV has signed a deal with Universal City, CA-based Universal Studios that will promote its new and upcoming titles on the ReplayTV service. ReplayTV subscribers will be able to view behind- the-scenes footage, 30- and 60-sec spots, film previews and footage of films in production. The partnership is expected to increase Universal Pictures' advertising return on investment.

Motion Picture and Video Industries, Alliances, partnerships, Motion Picture & TV Production, ReplayTV

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