Retail shift costs catalog segments

Article Abstract:

Two multichannel marketers of womenEs apparel - Sandpoint-based Coldwater Creek and Quincy-based J. Jill Group - experienced a zoom in the sales of their retail segments, which increased by an impressive 52% and 35 % over the previous yearEs figures. However the sales in their direct segment declined significantly by 9% and 2% respectively. Coldwater Creek is planning to open about 500 new stores over the next few years, while J. Jill will be opening 40 stores this year.

Sales, profits & dividends, Company sales and earnings, Company earnings/profit, Coldwater Creek Inc., J. Jill Group Inc., JILL

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Making Your Brand Stand Out

Article Abstract:

New Albany, Ohio-based Abercrombie and Fitch Co.'s new catalog has been criticized for being too racy. Catalogs, such as those issued by New York, NY-based J. Crew Group Inc. and Westport, Conn.-based Martha Stewart Inc., are under pressure to establish brand awareness.

Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Direct Marketing, J. Crew Group Inc., Abercrombie and Fitch Co., Martha Stewart Living Omnimedia Inc.

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The envelope, please....

Article Abstract:

Some guidelines for designing attractive direct mail packages for grabbing the attention of readers are presented.

Management dynamics, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Management, Company business management, Direct-mail advertising

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