Britannica eyes new DTC emphasis
Article Abstract:
Encyclopedia Britannica Inc. is planning to expand its direct to consumer market and has appointed new senior vice president for these operations. The company sells multi-volume encyclopedia products on e-commerce sites.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Book publishing, Book Publishers, Encyclopaedia Britannica Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Horizon media opens planning group for DR
Article Abstract:
Independent media services agency Horizon Media Inc. created a direct response planning group. It aimed to gain more business from clients inclined to use direct marketing.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Management dynamics, Services information, Advertising, Management, Services, Marketing industry, Company business management, Horizon Media Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Comment about this article or add new information about this topic:
Subjects list: United States, Planning, Direct marketing, Company business planning
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