Rogue Wave plans to create a buzz with mini-CD mailing

Article Abstract:

Rogue Wave, a technology design agency, will target Fortune 500 companies and the top 10 to 12 advertising agencies in the US with its first direct mail campaign in Mar 2001. The business-to-business campaign, which will cost the company $50,000, will send five mail pieces over a week's time. Rogue Wave plans to use the first four pieces to build anticipation for the final piece, which will include an M-Disc that contains samples of the agency's work for mobile phone manufactuter Ericsson, one of two companies already using M-Disc.

Engineering Services, Engineering for Communications Equip, Telecommunications equipment, Rogue Wave

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No-frills mailing gets results for virtual conference site

Article Abstract:

I-Marq.com reported that the 120,000-piece direct mail campaign it launched in Apr 2001 to promote its virtual trade show service generated a 5.6% response rate. The campaign targeted CEOs, chief information officers and vice presidents of sales and marketing at Fortune 500 companies in the high-technology, financial services and healthcare industries. The campaign garnered a good response rate because of its use of mailers with a simple design that made recipients curious about i- Marq.com's service.

Trade Show & Conference Management, Convention and Trade Show Organizers, i-Marq.com

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Test mailing hones prospect list for the real thing

Article Abstract:

QAS North America is launching a three-step direct mail campaign in Apr 2001, after identifying its best prospects in a test that ran from Dec 2000 through mar 2001. Results from the test campaign showed that subscriptionmagazine and mail-order companies responded more than other segmetns by a slight margin. The groups had a response rate of nearly 3%, compared with an overall response rate of 2%. The best respondents were call center managers and chief technology officers.

QAS North America

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