Roska Direct selected as beta site for USPS' Planet Code service

Article Abstract:

Roska Direct of Montgomeryville, PA, has been chosen by Communication Packaging Services Inc (Com-pak) of Morristown, NJ, to conduct the beta- testing of Com-pak's latest US Postal Service (USPS) mail-tracking service. The MailTrak-Planet Code will make use of Roska's Confirm, a USPS servdice that uses a 12-digit barcode, also called a Planet Code, to collect data about mailings as the materials go through the automated mailing process.

All Other Business Support Services, Business Services NEC, Business services, Communication Packaging Services Inc

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Aventis Pasteur picks Roska Direct

Article Abstract:

Aventis Pasteur has selected Roska Direct to undertake direct-to-patient vaccination initiatives for health maintenance organizations. Roska will roll out a direct marketing campaign that will tout the advantages of Aventis Pasteur's vaccines. The direct marketer is also considering a platform for patient and provider interaction and an environment for education and self-management tools. Aventis Pasteur produces more than one billion doses of vaccines annually to immunize 400 million people around the world.

Pharmaceutical Preparation Manufacturing, Vaccines for Human Use, Vaccines, Aventis Pasteur S.A.

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Direct mail readership rises, study finds

Article Abstract:

Vertis conducted a direct marketing study to track the effect of direct marketing in various industries. The results of the study are presented.

Science & research, Direct Marketing, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Research, Surveys, Advertising, Advertising effectiveness

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