Roving Software reaches small businesses with partners' help

Article Abstract:

Roving Software is conducting the third drop of its first direct e-mail campaign which it initiated in Sep 2000. The campaign is being conducted with the help of its newest marketing partner, ManyThanks.com of Mechanisburg, PA. Is new business-to-business ASP service called Roving Express enables its marketing partners to offer its e-mail marketing software, Constant Contact Opt-In Builder, to their small-business customers with minimal investment.

Roving Software

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HYWY will add Java to software suite

Article Abstract:

Toronto, Ontario-based HYWY Corp will distribute Sun Microsystems' Forte for Java, Community Edition as part of a suite of tools to speed the development and deployment of Java applications. HYWY's Productivity Environment for Java Technology is aimed at changing the way businesses develop, test, deploy and manage enterprise Java applications throughout their life cycle. Forte for Java enables developers to create Web services and solutions with code quickly and easily while simplifying frequent tasks such as compiling, building, browsing, editing and debugging.

Strategic alliances, Ontario, Application development software, HYWY Corp

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Mail designer sees fortune in cookies

Article Abstract:

Structural Graphics Inc of Essex, TN, has launched a self-promoting, creative mailing campaign with a fortune-cookie theme to 25,000 direct marketing executives. The company specializes in developing three- dimensional direct mail pieces that pop up, move or make noise when opened. Structural Graphics used its internal database of 11,000 names and another 14,000 from a purchased list, which yieled a response rates of 3.7% and 2.2%, respectively.

Direct Mail Advertising, Direct Mail Advertising Svcs, Structural Graphics Inc.

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