Net Perceptions boosts click-throughs for ZDNet

Article Abstract:

Net Perceptions Inc of Eden Prairie, MN, claims that the technology it licensed to ZDNet of San Francisco, CA, was able to increase banner ad click-through rates at the computer information website by as much as 20% to 100%. Net Perceptions, a specialist in electronic-commerce software solutions, is the maker of Net Perceptions for Ad Targeting. The software works based on the assumption that online behavior will be duplicated in a person's choice of goods.

ZDNet

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ELetter, Office Depot work to keep customers

Article Abstract:

Office Depot Inc is marketing San Jose, CA-based ELetter Inc's Internet- based business mail services through its virtual store, www.officedepot.com, to attract small business customers. Under this revenue-sharing arrangement, both companies are after stable businesses with 10 employees or fewer. ELetter, an online postal outsourcer, is ideal for big companies to get a grip of their customers and secure repeat visits from business buyers, according to ELetter CEO Manish Mehta.

Retail Store Chains, Office Depot Inc.

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Santa's making a list... and gathering data meanwhile

Article Abstract:

Extempo Systems Inc is introducing a virtual Santa Claus, which will gather personal information on prospective customers. The cyber-Santa will get data, including the names, contact information and merchandise preference of consumers, and integrate the information into the databases of e-commerce services. The virtual character will begin running in mid- Nov 1999 on several unnamed Web sites.

Services information, Extempo Systems Inc.

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