Save by moving sales office from the garage into the model

Article Abstract:

Berwin, PA-based Realen Homes has transferred its sales office from the garage of its model homes to the interior. This move has resulted in savings for the company because it eliminated the need for garage conversion and minimized expenses on displays. The company photocopied floorplans on parchment paper mounted on mahogany frames and used easels to showcase watercolor presentations of site plans. The new arrangement has elicited favorable feedback from clients who view the approach as soft sell and low-key.

Housing developers

---

Builder of the year: Joe Duckworth

Article Abstract:

Realen Homes Pres and CEO W. Joseph Duckworth received Professional Builder & Remodeler's Builder of the Year award to recognize his accomplishments in the home building industry. Duckworth has made Realen Homes a unique company by incorporating participatory management in an industry that tends to have family-owned and operated firms. Some of his changes include empowering employees, providing ongoing education, establishing quality control programs and obtaining funds through innovative financing.

Construction industry, Officials and employees, Cover Story, Achievements and awards, Duckworth, W. Joseph

---

Work with local Realtors to achieve better home sales

Article Abstract:

Home builders can benefit greatly from tying up with realtors who are experienced in selling new properties. Denmark Group (Atlanta, GA), marketing company, marketed the new homes of Macauley Properties (Marietta, GA), developer and builder, with great success. Marketing strategies included 9000 flyers and some Victorian flower wreaths being sent to Realtor offices advertising the grand opening of the homes at The Lakes of Enniskerry at Crabapple, GA.

Advertising agencies, Single-family housing construction, Denmark Group Inc. (Atlanta, Georgia), Macauley Properties Ltd.

Similar abstracts:

• Abstracts: Roundtable looks at the state of the industry. Sharing ideas with peers never gets old. Community owner/operators meet, share and learn
• Abstracts: VarTec Telecom tests friend-to-friend mail with USPS. Amacai offers quick access to new movers. USPS teams up with SBA
• Abstracts: Blood group mixes birthday wishes with appeal. USPS needs rate hike to survive, adviser says
• Abstracts: AccuData offer targets ad agencies. Card packs ensured access to insurance agents. Alloy insert programs offer a fountain of youths
• Abstracts: The A to Z of the Maastricht treaty. Inheriting the right to sue has its limits. Assignment rulings heading for Lords

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.