SeaLand launches SuperTech training

Article Abstract:

Big Prairie, OH-based SeaLand Technology Inc., a unit of the Taylor Made Group Inc.in Gloversville, NY, launched in June 1998, the four-module dealer-training program called the SuperTech Training Program designed to upgrade marine sanitation repair services. Each of the four components, which takes 12 hours, is conducted by each distributor twice a year. There are nine Sealand distributors in the US that conduct the courses, which cost less than $200. The courses are also offered to the distributors' servicing dealers and repair yards. SeaLand sells marine sanitation systems to distributors and original equipment makers.

Comment:

Launches the 4-module dealer-training program called the SuperTech Training Program to upgrade marine sanitation repair svcs

Refuse Systems Equip, Other Commercial and Service Industry Machinery Manufacturing, Waste disposal equipment, Waste treatment equipment, SeaLand Technology Inc.

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OMC exceeds $300M goal in dealer-meeting orders

Article Abstract:

Outboard Marine Corp. (OMC) has booked $319 million in potential sales during its three-day dealers meeting held aboard a cruise ship in Nassau, Bahamas, in late July 1998. The Waukegan, IL-based engine and boatbuilder unveiled a new brand marketing strategy, which basically establishes premium and value-priced categories. In addition, programs for dealer purchasing, parts and accessories and a blueprint and retail-financing plan with Transamerica Inventory Finance have also been introduced. Based on early returns after the dealers meeting, OMC's new direction won significant approval from its dealers.

Comment:

Books $319 mil in potential sales during 3-day dealers meeting held aboard a cruise ship in Nassau, Bahamas, in late July 1998

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Dealer-jury out on new-look OMC

Article Abstract:

Outboard Marine Corp. (OMC) of Waukegan, IL, has launched a new brand-driven marketing, product repositioning and dealer-pricing programs. The company sent informational packets to retailers, its boatbuilder packing and prerigging partners, consumers and trade press in early July 1998, before it launched its new marketing strategy. However, it is still too early to determine how the new concept would be accepted by the industry. Although the company's business is improving, it still has to obtain positive response from its wholesale partners to make the new concept win consumers.

Comment:

Has launched a new brand-driven marketing, product repositioning and dealer-pricing programs

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