Search benefits from personal touch

Article Abstract:

Personalized searches and profiles introduced by Yahoo, Google and MSN have many benefits including relevant ad content and targeted marketing. If threats to user privacy are overcome, personalization will take targeting to a new level.

General services, Services information, Other Justice, Public Order, and Safety Activities, Privacy, Usage, Safety and security measures, Services, Privacy issue, Information services, Information services industry, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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Online: it's not your mother's branding medium

Article Abstract:

The intricacies related to online brands are discussed. The influence customers' exercise on such branding medium is also discussed. Prospects for online advertising in 2006 are also discussed.

Advertising, Product management, Marketing industry, Customer relations, Industry forecasts, 2006 AD

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Rich media gets richer: Merchandising via online advertising

Article Abstract:

Advertising on internet is analyzed. Reasons for hooking the retailers to the advertising are detailed.

Retail Stores, Marketing, Stores, Company marketing practices

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