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Construction and materials industries

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Send messages your customers expect

Article Abstract:

The steps to identify customer relevance factors, to connect with customers in an efficient manner through direct mail, are presented.

Author: Gudat, Sandra L.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Customer relationship management

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12 boring ideas that make copy sell

Article Abstract:

12 suggestions for designing and selling marketing copy such as catalogs, magazines and direct mail packages are presented.

Author: Riock, Dean
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Direct Marketing, Direct Marketing Services, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Management, Company business management

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How to create 'Rip'em Open' envelopes

Article Abstract:

Tips for creating better envelopes for direct mailing are presented.

Author: Rieck, Dean
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Envelopes, Envelope Manufacturing, Envelopes (Stationery)

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Subjects list: Methods, United States, Direct mail advertising, Direct-mail advertising
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