Click Lights back on the air despite court ruling

Article Abstract:

TapLight maker Smart Inventions Inc has won a court injunction that would prevent rival Allied Communications from airing its Click Lights TV ad. Previously, Smart Inventions sued Allied for copyright infringement, false advertising and unfair competition. Being disputed are five scenes in the Click Lights commercial that illustrate uses of the lights, which according to both companies are very similar. Allied Pres Mark Kravets said the similarities are unintentional since both products have the same uses.

Legal issues & crime, Residential Lighting ex Portable, Residential Electric Lighting Fixture Manufacturing, Residential lighting, Smart Inventions Inc.

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Web-based DRT solution to debut

Article Abstract:

Back Channel Media will launch a Web-based media management database solution called Surveyor in Oct 2000. The system is designed to immediately assist cable operators in keeping up-to-date with DRTV ads they are showing as well as enable them to instantly order the most popular shows and spots to air. It is in a test phase with 20 media outlets. Its introduction in Oct will integrate the online portion with the main database to make it easier for its clients to access information from any PC.

On-Line Information Services, Product information, Database Vendors, Back Channel Media

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Six infomercials roll out to describe Cue Cat Scanner

Article Abstract:

Digital Convergence has engaged the services of Respond2 in developing four long-form infomercials and two short-forms for the former's Cue Cat barcode reader. Cue Cat reads UPC symbols and 'cues' or barcodes placed in ads or text that send a person's browser to the appropriate Web page. Digital Convergence plans to give out 50 million Cue Cat devices and the CRQ software for free through an agreement with Radio Shack's manufacturing arm.

Use of services, Advertising Agencies, New orders received, Other Computer Peripheral Equipment Manufacturing, Key-Verifiers, Bar code scanners, Digital Convergence

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