Snorenz marketers to settle FTC charges
Article Abstract:
The two companies behind the Snorenz direct-response TV campaign have agreed to settle the Federal Trade Commission's charges that they did not adequately substantiate claims about the efficacy of the product. Med Gen, which manufactured the snore-treatment spray, and Vantage International, which developed the TV infomercial, failed to prove claims that Snorenz is an effective treatment for snoring and sleep apnea. Both companies will include a warning that Snorenz has not been proven to be effective against snoring and sleep apnea.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
FTC drops investigation of DoubleClick
Article Abstract:
The Federal Trade Commission announced in mid-Jan 2001 its decision to end the investigation into DoubleClick Inc's data practices. The agency ended the probe as it appears that DoubleClick never used or disclosed consumers' personnaly identifiable information for purposes other than those disclosed in its privacy policy. However, the company has to agree to modify its privacy policy to include disclosure of its use of Web bugs, creation of an opt-out for cookies and clarification of its Internet address finder e-mail practices.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Trading places. Contractors to lead shake-up at Ministry of Defence
- Abstracts: Ringing the changes. What's your motivation? Fee enterprise
- Abstracts: Online start-up offers users free stamps. Webvan cuts GA, CA operations
- Abstracts: Sears, Roebuck to close call center. Citibank offers Dollar Card in Japan. Hudson's Bay to use CRM in move to e-business
- Abstracts: Adjudication on trial. Casting a block vote. Because we're worth it