Coke reaches teens with branded video game

Article Abstract:

Coca-Cola Co. is distributing 750,000 floppy-disk video games, dubbed as Mr. Pibb: The 3D Interactive Game, through fast-food chains in the West and Southwest as part of its effort to boost brand recognition among teenagers. The video game, which is targeted to boys ages 12-15, can be purchase together with a meal package at participating quick-service restaurants such as Burger King, McDonald's and Wendy's for 99 cents to $1.99. The video game was created by Brand Games, a Newyork-based software manufacturer.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Point-of-Purchase Displays, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Article

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Credit card mail volume hits high

Article Abstract:

Credit card issuers sent a record 3.45 million direct mailings in 1998, up 15% from the previous year, according to the Mail Monitor service of Tarrytown, NY-based research firm BAIGlobal. The average response rate was 1.2%, enough to make direct mail the number one medium for new card applications. The flood of direct mailings helped push credit card penetration of US households to 75% from 69%.

Commercial Banking, Bank Credit Cards

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