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Survey reveals profile of TV ad respondents

Article Abstract:

Members of the manufactured housing community can learn from the experience of the Colorado Manufactured Housing Assn, which did a follow up study on the effectivity of its TV advertisement and its promotional programs. The study showed that customer inquiries resulting from their interest in the TV ads can be turned into solid order for manufactured homes by supplying interested viewers with promotional materials and information packets. Of the surveyed respondents, 70% formed a favorable opinion of the manufactured housing industry and another 80% being made aware of the advantages of manufactured homes.

Author: Tremblay, Kenneth R., Jr.
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1998
Research, Advertising, Consumer behavior

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Recent home buyers cite pros and cons of their choice

Article Abstract:

Twenty-four customers who bought manufactured homes cite the advantages and disadvantages of manufactured housing. The advantages included the cost, which is lower than the built-in-site houses, construction quality and energy efficiency, good floorplans, attractive amenities and speedy delivery. The disadvantages cited are socially related, the first being that of image. Another big disadvantage is the quality of location designated for manufactured homes as well as how the house itself looks.

Author: Tremblay, Kenneth R., Jr.
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1996
Metal Residential Bldgs, Housing, Surveys, Beliefs, opinions and attitudes, Consumer preferences, Public opinion, Consumers, Attitudes

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Presenting homes FAB-ulously

Article Abstract:

The effective communication of the features, advantages and benefits (FAB) of a manufactured home is the key to making a sale. The impact of the communication will depend on the salesperson's conscious and balanced presentation of the FAB. The priority and focus of each potential client should be considered to determine the appropriate succession of the FAB presentation. The salesperson is also encouraged to increase his FAB knowledge of the product and own sales center.

Author: Hutson, Don, Lucas, George
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1999
Sales Management, Prefab Metal Buildings, Methods, House selling, Home selling

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Subjects list: Modular buildings, Wooden buildings, Modular houses, Prefabricated houses, Marketing, Metal buildings
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