Swedes buy out Germans in UK deal

Article Abstract:

Bonnier Business Information of Sweden has bought German direct marketing firm Schober's stake in their British joint venture called Schober Direct Marketing. Schober Direct has been renamed as The Prospect Shop but it would still continue to represent Schober's data in the UK. The acquisition was the result of Bonnier competing with Schober in its native Germany when the Swedish firm bought Verlag Hoppenstedt, although both companies say it was an amicable decision. Bonnier is one of Scandinavia's largest media companies but has lately shown interest in direct marketing.

Foreign operations, Sweden, Bonnier Business Information, Schober Direct Marketing UK

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Harte-Hanks buys UK call center

Article Abstract:

Harte-Hanks of Belgium has acquired London-based Hi-Tech Marketing, which it will use in providing technical support and data flow services to high- tech and other European clients. Hi-Tech earned $5 million pounds sterling in 1999 and has about 100 agents working at its call center. On the other hand, Harte-Hanks offers a comprehensive range of respone management services and data flow services through Harte-Hanks Market Intelligence. Harte-Hanks has renamed Hi-Tech as Harte-Hanks Response Management UK.

Belgium, Harte-Hanks, Hi-Tech Marketing

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Digital printing key for UK DMers

Article Abstract:

The growth of direct marketers in the United Kingdom and increase in sales volume over the previous year is presented. The restrictions of telemarketing services in making calls to businesses are also discussed.

Legal issues & crime, Government regulation (cont), Sales & consumption, Government regulation, Direct Marketing, Legal/Government Regulation, Other Direct Selling Establishments, Business services, not elsewhere classified, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Telemarketing, Laws, regulations and rules, Growth, Company growth, Industry sales and revenue

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