Cataloger goes for the jugular

Article Abstract:

Breakaway Sports of Littleton, CO, a cataloger/retailer of lacrosse equipment to high schools and colleges in the US, is launching a marketing campaign using posters. The poster, which were created by TDA Advertising and Design of Longmont, CO, will serve as a brand reminder, an item for sale and a direct mail piece for the company. Breakaway Sport intends to mail the poster to an initial 10,000 educational institutions by Jan 2000.

All Other Specialty Food Stores, Catalog Showrooms, Breakaway Sports

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Bass rolls out midlevel loyalty program

Article Abstract:

Bass Hotels & Resorts, based in Atlanta, GA, is relying on a direct response print advertising and direct marketing campaign to encourage more existing and new members to use its frequent-guest program called Priority Club Worldwide. The revamped program, created by Chicago, IL-based DraftWorldwide, is concentrated on the club's new Signature level of membership.

Hotels (except Casino Hotels) and Motels, Hotels & Motels, Bass Hotels & Resorts

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