The Johnson School of Marketing

Article Abstract:

Eight alumniEs of the Johnson School of Marketing, Ill., recount their experiences, and the training in marketing, communications and public relations imparted to them at the institute. The present trends in the marketing industry with particular reference to the marine marketing are analyzed.

Marketing, Illinois, Evaluation, Beliefs, opinions and attitudes, Study and teaching, Company marketing practices, Alumni

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Mass. school offers marine technician course

Article Abstract:

In order to meet the forecasted shortage of skilled labor in the boating industry, the Massachusetts Marine Trades Association is offering a Marine Technician Certificate program in partnership with Massasoit Community College.

Research and Development in the Physical, Engineering, and Life Sciences, Personnel administration, Massachusetts, Business Associations, Technical Personnel NEC, Human resource management, Vocational guidance, Company personnel management, Commercial associations, Technicians

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Fort Lauderdale was for closures

Article Abstract:

The positive indications for the boat building industry deduced from the sales at the 45th annual Fort Lauderdale International Boat Show are discussed. The speed at which the deals were closed left many boat dealers amazed.

Sales & consumption, Florida, Economic aspects, Fort Lauderdale, Florida, Industry sales and revenue, Trade shows

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