DRTV growth outpaces the Internet
Article Abstract:
According to TNS Media Intelligence, the advertising campaigns on Direct Response Television have increased 20 percent in first quarter of 2005. The segment has exceeded internet advertising expenditure.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Sales & consumption, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Television advertising, Marketing industry, Internet/Web advertising, Internet advertising, Infomercials, Industry sales and revenue, Market size, 2005 AD
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Consumer-generated media connects people
Article Abstract:
The usage of consumer generated media technology (web blogs) as effective marketing tool is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Internet marketing, Weblogs, Blogs
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Forecasts and trends, Market trend/market analysis
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