The front line: trends 2000

Article Abstract:

The manufactured homes industry is facing a tough year in 2000 with stagnant demand, too much production capacity and an overabundance of retail outlets. Only market-driven, lean and mean organisations will survive.

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Selling better, selling smarter

Article Abstract:

An analysis of marketing strategies to further boost manufactured housing sales is offered. Additional information on sales personnel's use of telephone and other sales strategies to improve customer service is offered.

Mobile home dealers, Manufactured Housing Dealers, Manufactured (Mobile) Home Dealers, Analysis, Marketing, Public relations, Sales management, Sales personnel, Salespeople, Modular building dealers

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Toward improving our product's image

Article Abstract:

Prefabricated housing manufacturers' little investment in advertising, combined with mass media's reports on the danger of living in this type of homes contribute to the continuing deterioration of the image of manufactured houses. To improve the image of prefabricated houses, manufacturers are advised to invest more in image building and to become active in product development and safety issues.

Advertising Management, Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Usage, Advertising, Marketing management, Modular buildings, Wooden buildings, Institutional advertising

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