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Construction and materials industries

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Toyota picked a tough nut and couldn?t crack it

Article Abstract:

This article describes how Toyota Marine tried and failed to gain a foothold making consumer boats. This failure is curious given the 8.8 percent annual growth rate during the last three years.

Author: Hayes, Reagan
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
Pleasure boats, Toyota Marine Sports

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The importance of global data integrity

Article Abstract:

The need of maintaining global data integrity standards for customer satisfaction is emphasized. The tips on data management practices are also presented.

Author: Womack, Sophie
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Usage, Data integrity, Data management services

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Mulitchannel myths

Article Abstract:

The do's and don'ts in multi-channel marketing campaigns are discussed.

Author: Fitzpatrick, Michele
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Multilevel marketing

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Subjects list: United States, Management, Company business management
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