Choosing the right CRM tools
Article Abstract:
A plethora of customer relationship management (CRM) tools have been developed for the call center industry. It would benefit call center managers to know what they should expect to find in evaluating CRM tools prior to making a purchase. The ideal agent-oriented CRM system is one that must connect with four communications areas, namely, the automatic call distributor, such as a PBX; telephone network; Internet; and existing CTI middleware that is most probably in place. Any CRM tool that delivers less cannot be considered a true CRM platform.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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MemberWorks, Sears agree to $2M penalty
Article Abstract:
Teleservices firm MemberWorks and partner Sears, Roebuck and Co have reached an agreement with the California attorney general and two district attorneys who had investigated the companies' marketing program. The two firms agreed to pay $2 million in civil penalties and fees in response to concerns from the law enforcement officials about consumer confusion over disclosures in MemberWorks' telemarketing pitches. The money will be split among the state and Ventura and Orange counties.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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