USPS purchases smart parcel sorters

Article Abstract:

The US Postal Service has acquired sortation devices which would improve the processing of barcoded parcels. The Singulate, Scan and Induction Units devices use smart technology to align, measure and sort barcoded parcels. USPS vp of engineering said the system would eliminate labor and cut costs. The devices are six-sided which will result in the efficient capture of delivery confirmation data, enabling mailers to monitor their mail and arrive at in-home delivery dates more accurately.

Facilities & equipment

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USPS selects advertising agencies

Article Abstract:

The US Postal Service (USPS) has awarded four new advertising contracts that would take effect in Oct 2000. The contracts have been handed out to Foote, Cone and Belding for direct marketing; Leo Burnett for lead creative; Frankel for in-store retail; and Grey/Media.com for media planning and buying. All the contracts have a one-year term and may be extended without rebidding four times after their expiration. USPS used a media-focused strategy in selecting the advertising agencies.

Use of services, Advertising Agencies

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USPS looks to advertising for new revenue streams

Article Abstract:

The US Postal Service is accelerating its Postal Ad Network to increase revenues and offset costs of fuel and labor. The Postal Ad Network offers marketers advertising space, including the sides of mail trucks and collection boxes, post office lobbies and on its Web site. The USPS has also started a six-week co-branded advertising campaign with AOL that promoted the former's Expedited Package Services and the latter on postal trucks in 10,000 cities in 11 major markets.

Advertising

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