Warburg Pincus puts $20 million in Chinese mail order house

Article Abstract:

Warburg Pincus, a New York-based venture capital company, has invested $20 million into MecoxLane, a US-owned Chinese mail order house. MecoxLane, meanwhile, has rolled out 600,000 copies of its first niche catalog earlier in August 1998. The catalog features household goods, appliances and small electronic products. Merchandise sold in the catalog are sourced in the Shanghai area and targeted to core customers, females between 18 and 40 years old. The mail order company has made an even geographical spread among customers.

China, Company Planning/Goals, Venture Capital Companies, Miscellaneous Intermediation, Geographic, Use of Funds, Mail order business, Warburg Pincus L.L.C., Article, MecoxLane

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More than 100 new catalogs hit French market in '98

Article Abstract:

French mail-order houses launched 110 new catalogs in 1998 but not all of them were successful. Casualties included Genesis' 'USAProsports Direct' and JD Williams' 'Lady Mary.' Most new books were selling apparel and electronics and around two-thirds of the new catalogs were targeted to consumers. Despite the proliferation of consumer catalogs, business-to- business catalogs recorded solid results.

France

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