Dealing with e-mail change of address

Article Abstract:

Marketers can deal with changes in e-mail address in a fairly simple manner. The first step is to collect all e-mail addresses that are returned from a house file mailing and match these with their corresponding postal addresses. A postcard mailing should then be developed once all the correct contact information has been gathered. Marketers can also provide incentives to individuals, who are to be notified that their e-mail addresses are no longer current, when they provide updated information.

General services

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Haste wastes value of list professional

Article Abstract:

Importance of quality that is sacrificed in the name of efficiency, in list making process of direct mailers, is discussed.

Forecasts, trends, outlooks, Management dynamics, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Information Systems & Theory, Management, Forecasts and trends, Information technology, Market trend/market analysis, Company business management, Mailing lists

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Why Gmail matters-how rivals can use your e-mail

Article Abstract:

The increasing usage of Google's Gmail service by marketing companies for e-mail marketing campaigns is discussed.

Market share, Services information, Advertising, Services, Information services, Marketing industry, Information services industry, Company market share, Google Inc., E-commerce, Email marketing

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