Why use e-mail append to boost your database?

Article Abstract:

Reasons and methods to use e-mail append to boost the companies database are analyzed. E-mail appends means using third party vendors' opt-in lists by the marketers to send their own mails as a marketing strategy.

Methods, Analysis, Email marketing

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Three questions when selecting an online data provider

Article Abstract:

The three important factors that marketing firms should consider while selecting online business-to-business data providers are presented.

On-Line Information Services, Videotex & Teletext, Advertising and Related Services, Industrial Advertising, Online services, Online information services, Information services, Business-to-business advertising, Business to business advertising, Online information service

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Append: Strategy to boost your database, part 2

Article Abstract:

A response to specific challenges faced by marketers, who build their database assets, is discussed.

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