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Construction and materials industries

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One-to-one marketing builds sales

Article Abstract:

The ways in which one-to-one marketing can benefit prospective customers and a company's sales force are discussed.

Author: Yensen, Kermit
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing Management, Administration of Marketing, Analysis

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Strategy brings your campaigns alive

Article Abstract:

The process of developing unique text messaging strategies for successful and effective marketing is discussed.

Author: Romano, Nick
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Usage, Text messaging

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Tips on selecting an outsourced service provider

Article Abstract:

Guidelines for selecting outsourced service provider for direct marketing campaigns are presented.

Author: Kaminski, Michael J.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Use of services, Advertising, Marketing industry, Contractors, Outsourcing

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Subjects list: United States, Management, Direct marketing, Company business management
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