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Construction and materials industries

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Confronting the brutal truth

Article Abstract:

The unpleasant but true facts of the purchase or sale of factory-built houses are mentioned. A brief description of the five dimensions of effective sales development guaranteed to bring down the losses incurred by the retailers is also provided.

Author: Underwood, John
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2004
Administration of Housing Programs, Urban Planning, and Development, Housing & Community Development, Evaluation, Housing development

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Selling 101: "solving" the customerEs problem

Article Abstract:

The problem-solving phase in the manufactured home industry includes meeting the needs of the customers and fulfilling their desires. Product-presentations should be confined only to the solving issues.

Author: Underwood, John
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2005
Construction, Forecasts, trends, outlooks, Engineering Services, Engineering & Architectural Svcs, HEAVY CONSTRUCTION, EX. BUILDING, GENERAL BUILDING CONTRACTORS, Construction industry, Forecasts and trends, Market trend/market analysis, Customer satisfaction, Industry forecasts

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The march towards extinction

Article Abstract:

Adapting to the changes is a very important lesson in survival. The survival technique for companies such as changes in marketing strategies, selling concepts and management techniques are presented.

Author: Underwood, John
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2005
Marketing procedures, Management dynamics, Management, Marketing, Company marketing practices, Company business management, Organization

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Subjects list: United States
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