Will you be a ground-breaking Tesco or a catch-up Sainsbury?

Article Abstract:

The introduction of a loyalty branding scheme by UK homebuilder Westbury is an innovative example of marketing in the homebuilding sector. Westbury has introduced a range of home-related products and services which are marked with the Westbury logo and offered at discount prices to all Westbury homeowners. The market is waiting to see if the scheme is a success, although many other housebuilders are expected to follow suit and develop their own range of branded goods, which build on customer loyalty.

Innovations, Westbury PLC

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Why does your child want a 100 pounds sterling pair of Nike trainers?

Article Abstract:

Creating a positive brand image is important for housebuilders whose products will only be as good as the public perceives them, regardless of cost, research and effort. Choosing the right location for development sites is the best way to increase the value of houses under construction. Marketing properties on quality, cost and location will develop a brand image with the public which should encourage confidence and increase sales.

Industry Overview

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Same old story - different ending

Article Abstract:

Ensuring customer satisfaction through a common-sense approach is one of the most important objectives of a housebuilding firm, although many fail to implement simply yet effective management changes. US housebuilders achieve a high rate of referral sales by ensuring complaints are dealt with swiftly, employees put customers first and management teams are committed to ensuring a good deal for both customer and workers.

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