Winterizing your advertising

Article Abstract:

Advertising does not have to stop during winter. Advertising messages at this time should aim to attract clients to patronize the business despite the season. Companies may achieve this by producing a well-crafted ad which is dynamic and has an emotional appeal targetted toward a specific audience. They can maximize the ad's effect by airing it during peak driving time and supplementing this with a newspaper ad. This will enable the company to reach potential clients during the lean period, refresh people's memories for the next peak period and give the company a headstart from those who lay low during the season.

Marketing, Modular houses, Prefabricated houses

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Winning the game of advertising

Article Abstract:

It is recommended that 70% of a manufactured home dealer's advertising budget be invested in print ads. Several tactics to increase retention and target audience are available, while local business reporters should be befriended. TV ads, which reach the highest audience, must be of high quality to be memorable. Radio ads must use sound affects and copy that appeal to the demographic group. Both TV and radio ads can be cut into smaller segments, be played at crucial hours and apply an infectuous musical jingle. A convincing spokesperson is preferable over disk jockeys or dealers themselves.

Management, Advertising campaigns

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In home advertising image is everything

Article Abstract:

Manufactured housing retailers should develop comprehensive advertising plans that enhance the image of their company and their product in the eyes of their targeted audience. Also, they should target an audience that includes consumers who may not have considered mobile homes as an attractive option. In addition, retailers should create a slogan or theme to appear in all print, radio and TV advertising. Retailers should spend about 15% of their projected annual profits on the campaign.

Mobile homes, Mobile home industry

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