Worldata/WebConnect takes over LRP, Dartnell files

Article Abstract:

Worldata/WebConnect of Boca raton, FL, announced in May 2001 that it will begin to manage LRP Publications Div and Dartnell Corp business-to- business list properties, which include more than 80 publications, newsletters, periodicals, Web-based products and conference attendees. Previously, LRP and Dartnell managed the files inhouse. The LRP Publications files target professionals in categories such as banking, education, hospitality, human resources and environmental testing.

Use of services, Direct Mail Advertising Svcs, LRP Publications, Worldata/WebConnect

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Statlistics manages Techtarget.com

Article Abstract:

Statlistics has been named as list manager of the Techtarget.com files of more than 106,000 registered users with postal addresses and 7,600 opt-in users with e-mail addresses. The files contain the names of members of hi- tech, business-to-business and IT-related Web sites. Both files are selectable by areas of interest such as application service providers, computer security, data warehousing, IT services, networking, systems management, Web hosting and wireless.

Statlistics

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List firms move deeper into online lead generation

Article Abstract:

The growing importance of online lead generation in list brokerage and management firms is discussed.

Marketing procedures, Direct mail advertising services, Usage, Marketing, Company marketing practices, Internet marketing

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