Supermarket sweep: supermarkets are trying harder than ever to win your custom. But which chains are really delivering on price and service?

Article Abstract:

Supermarkets are continually expanding product ranges, offering price cuts and loyalty schemes. A survey of supermarkets considered prices of everyday items, service, and store environment. There were small differences between the stores for well-known brands and fresh produce, and researchers were mostly satisfied with the store they visited. A list of stores covered, and their overall rating is provided. Also covered are loyalty cards, home shopping services, and how to reduce shopping bills.

Buyers Guide

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Checking out the supermarkets

Article Abstract:

Comparisons of nine supermarket chains, including Kiwk Save, Tesco, Sainsbury's and Safeway, revealed that similar prices were charged for a typical shopping basket. However, money savings could be made when buying a supermarket's own brands. Facilities, such as check-outs, car parking, opening hours and recycling, were found to be important in the choice of supermarket.

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Supermarkets: how they stack up

Article Abstract:

Asda is perceived by customers to be the best-performing supermarket in terms of value for money and low prices, although it is rated poorly for time spent queuing. Waitrose is considered to offer the best choice and quality, although its prices are considered high by some shoppers. Most shoppers rated Somerfield and Safeway poorly overall.

ASDA, Safeway Inc., Somerfield, Waitrose

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