A spreadsheet application of Dorfman and Steiner's rule for optimal advertising

Article Abstract:

Dorfman and Steiner rule for optimal advertising was utilized to show the usefulness of spreadsheets in illustrating economic models. The optimal advertising model was chosen since its analysis of the interaction between advertising and price is highly significant in the field of economics. The Dorfman-Steiner model can also be organized in a spreadsheet in uncomplicated manner.

Prepackaged software, Economics, Research and Development in the Social Sciences and Humanities, Analysis, Economic research

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Fixed cost, marginal cost, and the decision to buy or make

Article Abstract:

The economic success of a firm depends on its decision to purchase a partially manufactured good from the market or to produce it on their own. A model is proposed that allows the choice of the degree of asset specificity in the production process and compares this to the choice to buy partially produced goods.

Production Management, Influence, Comparative analysis, Value analysis (Cost control)

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Demonstrating Cournot and collusive equilibria using computer spreadsheets

Article Abstract:

Research demonstrating the use of computer spreadsheets in the application of the Cournot equilibrium functions is presented. Particular attention is given to calculations illustrating ways of maximizing a company's profits and ways of using spreadsheet in teaching the Cournot equilibrium.

Research, Price fixing

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