Advertising and promotion

Article Abstract:

The automobile parts industry directs its marketing efforts toward professionals since the decline in the number of do-it-yourselfers. Advertising expenditures declined in 1999, but companies such as Federal Mogul spent heavily on ads for their brake products.

Management, Advertising, Trade shows, Do-it-yourself work, Do it yourself work, Federal-Mogul Corp., FMO, Kwik Fit Holdings PLC

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Forecast

Article Abstract:

The number of cars on the road will increase by 1.9 million in the coming four years, as more households buy more than one vehicle. However, automobiles and parts will be more reliable, so the quantity of replacement sales will not increase appreciably.

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The future

Article Abstract:

The UK automobile parts industry will change as motor vehicle designers use more high technology, making repairs and maintenance more difficult. Consumers will increase usage of the Internet to locate products.

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