Billboards from the air

Article Abstract:

Manitoba farmer Milton Shirtliff is planning to sell field-size, full-color advertisements made through field cultivation and crop design techniques. Shirtliff has transformed his field as a giant advertising media by skillfully placing in his field 200-ft-long letters that spelled out his corporate name. He said he received positive feedbacks from farmers and multinational companies he approached for the idea to the point that he wanted to make it a business. Shirtliff is aiming to win clients who may not necessarily come from the agricultural sector, but also other industries such as the sandwich maker Subway.

Company Planning/Goals, Sign Manufacturing, Advertising Displays NEC, Displays (Marketing), Article

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Marketing in the Great White North

Article Abstract:

The Canadian agriculture industry is projected to grow to $40 billion in the next ten years. The market offers a lot of opportunities because of the improvement in infrastructure, centralized supply management of commodities, and growth of the small-farm sector. US agricultural marketers who want to tap the Canadian market should adopt new approaches such as meeting the information demands of the farmers and using innovative technogies such as the Internet, CD-ROMs and computerized offers.

Agriculture, Crop Production, Marketing procedures

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vTraction.com and the state of things to .com

Article Abstract:

vTraction.com, the e-cooperative unit of Rabobank of the Netherlands, is intent on changing the way agribusiness is conducted from within the agriculture community. To this end, the comapny has already made a number of investments that CEO Ejnar Knudsen hopes will blaze the trail for agriculture and food e-commerce. vTraction.com's major investments include those made to Atalanta Corp, International Commodities Export Corp, Select and Elite Milk Producers and Sparks Companies Inc.

Netherlands, All Other Nondepository Credit Intermediation, Cooperative Banks

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