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Chinese Foods: Advertising and Promotion

Article Abstract:

Advertising and promotion spending statistics and information are given in this article. The research findings are taken from ACNielson MMS data to isolate data on Chinese products media campaigns.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Frozen specialties, not elsewhere classified, Frozen Specialty Food Manufacturing, Frozen Chinese Foods, Statistics, Marketing research, Cookery, Chinese, Chinese cooking, Frozen ethnic foods

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Books: The Consumer

Article Abstract:

Market research on consumers in relation to the book publishing industry is outlined. Sales statistics are given for hardcover and paperback products.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Book publishing, Book Publishers, Books NEC, Books, Industry, Industries

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Subjects list: United Kingdom, Statistical Data Included, Research, Market research
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