Low Alcohol and alcohol-free drinks

Article Abstract:

Market research shows that the low alcohol and alcohol-free beverage markets are growing slowly. Low alcohol and alcohol-free beer sales occur predominately in public houses because drivers choose to avoid alcohol. The low alcohol cider Strongbow Light is more popular than any other low alcohol ciders on the market. The beverages manufacturer Guinness has not advertised the low alcohol product Kaliber since 1994.

Advertising, Beverage industry, Surveys, Non-alcoholic beverages, Guinness

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Alcoholic ready-to-drinks

Article Abstract:

The UK alcoholic ready-to drink market is forecast to rise in value from 1,135 million pounds sterling in 2000 to 1,754 million pounds sterling by 2004. The market will flatten out towards 2004 as demand for ready-to-drink products declines.

United Kingdom, Statistics, Alcoholic beverage industry

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