How to create new business prospects: a telemarketing guide for economic developers

Article Abstract:

Economic developers should not miss out on the opportunities provided by telemarketing. This marketing scheme will provide the means to reach new business prospects and facilitate business deals. Its application needs thorough preparation such as full knowledge of product and target market. The introductory letter to be mailed to the client should be as convincing as possible so that follow-up, which is the core of telemarketing, would be easy.

Methods, Telemarketing

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Using CompuServe for practical economic development

Article Abstract:

CompuServe is a readily accessible and low-cost online information service that every economic development expert should use. All that it takes to take advantage of this service is an approved membership application, a computer with a processor that runs at the minimum speed of Intel 386 and a modem that runs at least at 2400 Baud. The service provides much business information and data about communities.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Usage, Internet services, CompuServe (Online information service)

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