Identifying the gap between consumer and farmer

Article Abstract:

Farmers have a different view of some of the issues than end-consumers, according to a survey conducted by Roper Starch Worldwide. For instance, farmers perceive the issue of pesticide-free food as less important than consumers do. The study also found out that two-thirds of farmer respondents worry only a little, if at all, about food safety. Consumers also overwhelmingly approve the use of biotechnology to produce enough food for a growing population.

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GMO labeling

Article Abstract:

The move to mandatorily label genetically modified organisms can be considered as an issue that is both needless but is nonetheless necessary. While some farmers and/or producers can argue that selecting crops on the basis of good genetic attributes is simply a product of modern agriculture, it is the issue of choice that is really at stake. The ultimate right of consumers to be given a free hand on the source of their food transcends all other.

Public affairs

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Going beyond the print ad

Article Abstract:

Agricultural marketers, faced with shrinking budgets, can stretch their print advertising dollars by looking for alternatives to traditional print advertisements. Publishers can offer agri-marketers creative programs that are just as effective as print ads. Multiple inserts, custom publishing, educational programs and seminars are just a few of the services by which agri-marketers can deliver their message to their intended audience.

Marketing procedures

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