Innovation by listening carefully to customers

Article Abstract:

International trade is monopolised by consumers' requirements rendering traditional forms of business undertakings obsolete. Businesses need to be innovative, flexible, attentive and capable of reforming business strategies whenever necessary. There is a need for companies to offer individualised products. Market researchers' training needs to be consumer-orientated, focusing on interpretation and anticipation. Products need to be marketed at the correct time to maintain a competitive edge and consumer responses monitored to enable alterations to be undertaken if the product fails to please.

Commercial nonphysical research, Marketing research, Market research

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Men's ties and accessories

Article Abstract:

The men's clothing accessories market has grown by 5% between 1992-1997 and is worth 291 million pounds sterling, with sales of ties accounting for 55% of total sales. Tie Rack is the main retailer of clothing accessories, with a turnover of 96 million pounds in the year ending January 1996. Men between the age of 20 and 24 buy more ties than any other age group, with 40% having bought one in the previous 12 months, while only 15% of men aged 65 and above bought a tie. Market trends for other accessories such as belts, hats and scarves are given.

Glove and Mitten Manufacturing, Leather gloves and mittens, Leather Gloves & Mittens, Market share, Leather goods, Gloves

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Men's ties and accessories

Article Abstract:

The market for men's ties and accessories was worth 286 million pounds sterling in 1998 and is set to fall to 276 million pounds sterling in 1999. Ties account for more than half the market and were worth 156 million pounds sterling in 1998. The belts sector was worth 53 million pounds sterling in 1998 and hats stood at an estimated 45 million pounds sterling during the year. The men's ties and accessories market is forecast to grow from 276 million pounds sterling in 1999 to 279 million pounds sterling by 2003, at current prices.

Supply and demand, Men's clothing industry, Men's clothing, Scarves, Belts (Clothing)

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