New product trends

Article Abstract:

The beverage industry in the UK introduced several new energy and stimulant drinks between 1997 and 2001. Coca-Cola's has added Burn in addition to Powerade, which has a 15% market share. There are also organic drinks such as Gusto Organic Energy and Free Natural. Both energy and relaxing drinks will display new packaging.

Product introduction

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The future

Article Abstract:

Beverage companies in the UK and elsewhere are experimenting with online sales plus new and improved vending machines. Herbs and vitamins are included in many products, such as 180 from Anheuser-Busch. Consolidation may follow the break-up of Britvic Soft Drinks.

United States, Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Bottled and canned soft drinks, Soft drinks, Soft drink industry, Britvic Soft Drinks Ltd.

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Advertising and promotion

Article Abstract:

The UK beverage industry's expenditures for advertising energy and stimulant drinks rose about 270% between 1996 and 2000. Red Bull spent more than any other company in the category. Sales themes include sports sponsorship by several companies.

Statistical Data Included, Advertising, Red Bull GmbH

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