Pizza

Article Abstract:

Pizza has had great success in the UK retail food market. Market penetration was 64% and increasing in 1996. Value sales of chilled pizzas increased by 54% between 1993 and 1997, and frozen pizza sales rose 80%. Manufacturers offer a huge array of pizzas with different types, shapes and sizes of base and different toppings. The success of the product may be related to lifestyle changes and to constant innovation on the part of manufacturers, who launched 104 new pizzas during 1996. Own label products dominate the chilled pizza sector, but there are several major brands of frozen pizza.

Product information, Market share, Frozen foods industry

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Pizza

Article Abstract:

The UK pizza market is estimated to have been worth 620 million pounds sterling in 1999, with frozen pizza sales taking a 62% value share of 383.7 million pounds sterling. Demand for chilled pizza is growing, but at a slower rate than frozen because the sector is dominated by own-labels with little advertising support. The frozen pizza sector is led by Schwan's Europe with a 21% value share, with own label taking a 42% share. The total pizza market is set to reach 650.4 million pounds sterling in 2000, at current prices, rising to 847.7 million pounds sterling by 2003.

Prepared flour mixes and doughs, Flour Mixes and Dough Manufacturing from Purchased Flour, Pizza Dough Mixes, Analysis, Supply and demand

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Pizza

Article Abstract:

In 1995, the UK market for pizza totalled 442.7 million pounds sterling, representing a 55% increase since 1991. Of the total, frozen pizza accounts for 57% of the total value, although chilled pizzas have enjoyed the greatest growth over the period. An overview of the market is given, including details of trends, supply structure, advertising, distribution, consumer profiles, and forecast for the future.

Food Manufacturing, FOOD AND KINDRED PRODUCTS, Convenience Foods

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