A well-cut lawn is not the only draw

Article Abstract:

Advice for universities and colleges on how best to prepare the prospectuses and attract students. Tips include using market testing, emphasising what makes your institution unique, making sure that course details are concise and clear and remembering that students will be interested in finding out about more than just the courses on offer.

Marketing procedures, Targets & Markets, Students, College, College students, Target marketing

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Lure high-flyers before they peak

Article Abstract:

Advice for universities on how to attract the top researchers while their star is still in the ascendancy. Tips include establishing a reputation for supporting research, looking for quality rather than quantity of research output and offering excitement and enticements.

Research and Development in the Physical, Engineering, and Life Sciences, Research Personnel, Research scientists

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