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Levi's blues

Article Abstract:

Levi Strauss originated blue jeans, and dominated the youth market for decades. However, when baggy jeans became popular, Levi's assumed it would be a passing fad. They kept the basic design of their jeans, and lost many teen consumers. Baggy jeans remain the new standard, and now Levi's is struggling to catch up to other jeans makers and recapture the market they once owned. Their strategy will involve more aggressive marketing, and innovative jeans design.

Author: Espen, Hal
Publisher: The New York Times Company
Publication Name: The New York Times Magazine
Subject:
ISSN: 0028-7822
Year: 1999
Marketing, Teenagers, Youth, Clothing, Levi Strauss & Co., Jeans (Clothing)

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Kenneth Baillie

Article Abstract:

Issues concerning the expedition lead by Kenneth Baillie to Chacaltaya, in Chile, are discussed, with particular attention paid to medical research on the effects which altitude has on people. Emphasis is given to observations of the medical condition of the volunteers.

Publisher: Times Supplements Ltd.
Publication Name: Times Higher Education Supplement
Subject: Education
ISSN: 0049-3929
Year: 2001
United Kingdom, Research, Cases, Chile, Medical research, Altitude, Influence of, Scientific expeditions

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Naomi Campbell: model of decorum

Article Abstract:

Campbell's beauty causes many of those gazing at her to assume many things about her and to put a variety of labels on her. She puts labels on herself. This may simply be a normal part of life for one in the commercial beauty business.

Author: Trebay, Guy
Publisher: The New York Times Company
Publication Name: The New York Times Magazine
Subject:
ISSN: 0028-7822
Year: 1996
Behavior, Biography, Fashion models, Campbell, Naomi

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